{"id":9234,"date":"2025-08-30T11:31:17","date_gmt":"2025-08-30T04:31:17","guid":{"rendered":"https:\/\/nopphatnguoi.vn\/blog\/chong-hang-gia-va-hang-lau-can-cai-thien-nhan-thuc-va-ung-dung-cong-nghe\/"},"modified":"2025-08-30T11:31:20","modified_gmt":"2025-08-30T04:31:20","slug":"chong-hang-gia-va-hang-lau-can-cai-thien-nhan-thuc-va-ung-dung-cong-nghe","status":"publish","type":"post","link":"https:\/\/nopphatnguoi.vn\/blog\/chong-hang-gia-va-hang-lau-can-cai-thien-nhan-thuc-va-ung-dung-cong-nghe\/","title":{"rendered":"Ch\u1ed1ng h\u00e0ng gi\u1ea3 v\u00e0 h\u00e0ng l\u1eadu: C\u1ea7n c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7"},"content":{"rendered":"<div>\n<p>Trong th&#7901;i gian g&#7847;n &#273;&acirc;y, v&#7845;n &#273;&#7873; h&agrave;ng gi&#7843; v&agrave; h&agrave;ng &#273;&#7897;c h&#7841;i &#273;&atilde; tr&#7903; th&agrave;nh m&#7897;t m&#7889;i quan ng&#7841;i l&#7899;n &#273;&#7889;i v&#7899;i ng&#432;&#7901;i d&acirc;n Vi&#7879;t Nam. C&aacute;c lo&#7841;i h&agrave;ng h&oacute;a gi&#7843; m&#7841;o v&agrave; &#273;&#7897;c h&#7841;i &#273;&atilde; len l&#7887;i v&agrave;o cu&#7897;c s&#7889;ng h&agrave;ng ng&agrave;y c&#7911;a ch&uacute;ng ta th&ocirc;ng qua c&aacute;c s&#7843;n ph&#7849;m th&#7921;c ph&#7849;m, d&#432;&#7907;c ph&#7849;m, v&agrave; h&agrave;ng ti&ecirc;u d&ugrave;ng. M&#7899;i &#273;&acirc;y, C&ocirc;ng an TP.HCM &#273;&atilde; thu gi&#7919; m&#7897;t l&#432;&#7907;ng l&#7899;n h&agrave;ng h&oacute;a tr&#7883; gi&aacute; 40 t&#7927; &#273;&#7891;ng trong &#273;&#7907;t cao &#273;i&#7875;m ch&#7889;ng h&agrave;ng gi&#7843;, h&agrave;ng l&#7853;u, v&agrave; gian l&#7853;n th&#432;&#417;ng m&#7841;i.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/media.tripmap.vn\/blog-npn\/2025\/08\/chong-hang-gia-va-hang-lau-can-cai-thien-nhan-thuc-va-ung-dung-cong-nghe.webp\" alt=\"H&agrave;ng gi&#7843; b&#7911;a v&acirc;y th&#7913;c &#259;n, thu&#7889;c men, m&#7929; ph&#7849;m: Ai l&agrave; &lsquo;con tin&rsquo; c&#7911;a gi&aacute; r&#7867;? - &#7842;nh 3.\" width=\"100%\"><figcaption>H&agrave;ng gi&#7843; b&#7911;a v&acirc;y th&#7913;c &#259;n, thu&#7889;c men, m&#7929; ph&#7849;m: Ai l&agrave; &lsquo;con tin&rsquo; c&#7911;a gi&aacute; r&#7867;? &#8211; &#7842;nh 3.<\/figcaption><\/figure>\n<p>C&aacute;c v&#7909; &#273;i&#7875;n h&igrave;nh &#273;&atilde; &#273;&#432;&#7907;c c&#417; quan ch&#7913;c n&#259;ng ph&aacute;t hi&#7879;n v&agrave; thu gi&#7919;, bao g&#7891;m h&#417;n 30.000 &#273;&#417;n v&#7883; m&#7929; ph&#7849;m gi&#7843; m&#7841;o c&aacute;c nh&atilde;n hi&#7879;u n&#7893;i ti&#7871;ng &#273;&#432;&#7907;c b&#7843;o h&#7897; t&#7841;i Vi&#7879;t Nam nh&#432; Johnson&#8217;s baby, Clear, Sensodyne, Nivea, Romano&#8230; Ngo&agrave;i ra, m&#7897;t &#273;&#432;&#7901;ng d&acirc;y s&#7843;n xu&#7845;t 220.000 chai nh&#7899;t gi&#7843; th&#432;&#417;ng hi&#7879;u Castrol, Yamaha, Honda c&#361;ng b&#7883; ph&aacute;t hi&#7879;n. &#272;&aacute;ng ch&uacute; &yacute;, m&#7897;t b&#259;ng nh&oacute;m s&#7843;n xu&#7845;t d&#7847;u gi&oacute; con &oacute; gi&#7843; nh&atilde;n hi&#7879;u &#8216;Eagle Brand Medicated Oil&#8217; c&#7911;a Singapore v&#7899;i s&#7889; l&#432;&#7907;ng g&#7847;n 70.000 chai c&#361;ng b&#7883; tri&#7879;t ph&aacute;.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/media.tripmap.vn\/blog-npn\/2025\/08\/chong-hang-gia-va-hang-lau-can-cai-thien-nhan-thuc-va-ung-dung-cong-nghe-2.webp\" alt=\"H&agrave;ng gi&#7843; b&#7911;a v&acirc;y th&#7913;c &#259;n, thu&#7889;c men, m&#7929; ph&#7849;m: Ai l&agrave; &lsquo;con tin&rsquo; c&#7911;a gi&aacute; r&#7867;? - &#7842;nh 2.\" width=\"100%\"><figcaption>H&agrave;ng gi&#7843; b&#7911;a v&acirc;y th&#7913;c &#259;n, thu&#7889;c men, m&#7929; ph&#7849;m: Ai l&agrave; &lsquo;con tin&rsquo; c&#7911;a gi&aacute; r&#7867;? &#8211; &#7842;nh 2.<\/figcaption><\/figure>\n<p>Theo th&#7889;ng k&ecirc;, trong n&#259;m 2024, c&oacute; 47.000 v&#7909; h&agrave;ng gi&#7843;, gian l&#7853;n &#273;&#432;&#7907;c x&#7917; l&yacute;, v&#7899;i xu h&#432;&#7899;ng t&#259;ng tr&ecirc;n s&agrave;n th&#432;&#417;ng m&#7841;i &#273;i&#7879;n t&#7917; v&agrave; m&#7841;ng x&atilde; h&#7897;i. &#272;i&#7873;u n&agrave;y cho th&#7845;y r&#7857;ng v&#7845;n &#273;&#7873; h&agrave;ng gi&#7843; v&agrave; h&agrave;ng &#273;&#7897;c h&#7841;i &#273;ang tr&#7903; n&ecirc;n ng&agrave;y c&agrave;ng nghi&ecirc;m tr&#7885;ng.<\/p>\n<p>Nguy&ecirc;n nh&acirc;n d&#7851;n &#273;&#7871;n t&igrave;nh tr&#7841;ng n&agrave;y l&agrave; do ng&#432;&#7901;i ti&ecirc;u d&ugrave;ng v&#7851;n ti&#7871;p t&#7909;c mua v&agrave; s&#7917; d&#7909;ng c&aacute;c s&#7843;n ph&#7849;m gi&#7843; m&#7841;o v&agrave; &#273;&#7897;c h&#7841;i. M&#7897;t kh&#7843;o s&aacute;t v&#7873; h&agrave;nh vi mua s&#7855;m b&#7889;c &#273;&#7891;ng tr&ecirc;n 400 ng&#432;&#7901;i d&acirc;n &#7903; TP.HCM cho th&#7845;y, c&oacute; &#273;&#7871;n 36% ng&#432;&#7901;i &#273;&#432;&#7907;c h&#7887;i th&#7915;a nh&#7853;n h&#7885; th&#432;&#7901;ng xuy&ecirc;n mua h&agrave;ng m&agrave; kh&ocirc;ng ki&#7875;m tra k&#7929; ch&#7845;t l&#432;&#7907;ng, ngu&#7891;n g&#7889;c s&#7843;n ph&#7849;m. L&yacute; do ch&#7911; y&#7871;u l&agrave; t&acirc;m l&yacute; &#8216;s&#7907; l&#7905; deal&#8217;, s&#7907; b&#7887; l&#7905; c&#417; h&#7897;i mua h&agrave;ng gi&#7843;m gi&aacute;.<\/p>\n<p>Con s&#7889; 68% tin t&#432;&#7903;ng tuy&#7879;t &#273;&#7889;i v&agrave;o ng&#432;&#7901;i n&#7893;i ti&#7871;ng qu&#7843;ng c&aacute;o c&agrave;ng cho th&#7845;y s&#7913;c m&#7841;nh c&#7911;a marketing trong vi&#7879;c chi ph&#7889;i quy&#7871;t &#273;&#7883;nh mua s&#7855;m. &#272;&#7863;c bi&#7879;t, 82% ng&#432;&#7901;i ti&ecirc;u d&ugrave;ng ch&#7885;n s&#7843;n ph&#7849;m d&#7921;a tr&ecirc;n y&#7871;u t&#7889; gi&aacute; c&#7843;, thay v&igrave; ch&#7845;t l&#432;&#7907;ng.<\/p>\n<p>Chuy&#7879;n kh&#7903;i nghi&#7879;p v&#7899;i d&ograve;ng ch&#7843; l&#7909;a thu&#7847;n khi&#7871;t, kh&ocirc;ng h&agrave;n the, g&oacute;i b&#7857;ng l&aacute; chu&#7889;i t&#7921; nhi&ecirc;n, bu&#7897;c b&#7857;ng l&#7841;t tre, nh&#432;ng th&#7845;t th&#7871; tr&#432;&#7899;c nh&oacute;m h&agrave;ng gi&aacute; r&#7867; ch&#7881; 80.000-100.000 &#273;&#7891;ng\/kg, cho th&#7845;y m&#7897;t b&#7897; ph&#7853;n ng&#432;&#7901;i ti&ecirc;u d&ugrave;ng coi tr&#7885;ng gi&aacute; r&#7867; h&#417;n s&#7913;c kh&#7887;e.<\/p>\n<p>&#272;&#7875; t&#7841;o ra &#8216;ph&eacute;p m&agrave;u&#8217; trong l&#297;nh v&#7921;c an to&agrave;n th&#7921;c ph&#7849;m, c&#7847;n tri&#7875;n khai chi&#7871;n l&#432;&#7907;c to&agrave;n di&#7879;n tr&ecirc;n ba v&#7845;n &#273;&#7873; ch&iacute;nh. M&#7895;i ng&#432;&#7901;i ti&ecirc;u d&ugrave;ng c&#7847;n &#273;&#432;&#7907;c trang b&#7883; k&#7929; n&#259;ng c&#417; b&#7843;n nh&#432; &#273;&#7885;c nh&atilde;n m&aacute;c, ki&#7875;m tra ngu&#7891;n g&#7889;c xu&#7845;t x&#7913;, kh&ocirc;ng tin m&ugrave; qu&aacute;ng v&agrave;o qu&#7843;ng c&aacute;o&hellip; V&#7873; m&#7863;t ph&aacute;p l&yacute;, c&#7847;n x&#7917; ph&#7841;t nghi&ecirc;m kh&#7855;c c&aacute;c doanh nghi&#7879;p vi ph&#7841;m m&ocirc;i tr&#432;&#7901;ng, x&#7917; l&yacute; h&igrave;nh s&#7921; nghi&ecirc;m minh c&aacute;c h&agrave;nh vi s&#7843;n xu&#7845;t th&#7921;c ph&#7849;m &#273;&#7897;c h&#7841;i, c&ocirc;ng khai r&#7897;ng r&atilde;i danh t&iacute;nh ng&#432;&#7901;i vi ph&#7841;m tr&ecirc;n m&#7885;i ph&#432;&#417;ng ti&#7879;n th&ocirc;ng tin &#273;&#7841;i ch&uacute;ng.<\/p>\n<p>Cu&#7897;c chi&#7871;n v&#7899;i h&agrave;ng gi&#7843;, &#273;&#7897;c h&#7841;i r&otilde; r&agrave;ng kh&ocirc;ng &#273;&#417;n thu&#7847;n l&agrave; v&#7845;n &#273;&#7873; y t&#7871; c&ocirc;ng c&#7897;ng, m&agrave; c&ograve;n l&agrave; cu&#7897;c chi&#7871;n v&#7873; &#273;&#7841;o &#273;&#7913;c kinh doanh v&agrave; ni&#7873;m tin x&atilde; h&#7897;i. Ch&#7881; khi n&agrave;o ng&#432;&#7901;i ti&ecirc;u d&ugrave;ng th&#7921;c s&#7921; &#273;&#7863;t s&#7913;c kh&#7887;e v&agrave; ch&#7845;t l&#432;&#7907;ng cu&#7897;c s&#7889;ng l&ecirc;n tr&ecirc;n y&#7871;u t&#7889; gi&aacute; c&#7843;, khi &#273;&oacute; Vi&#7879;t Nam m&#7899;i c&oacute; th&#7875; t&#7841;o ra &#8216;ph&eacute;p m&agrave;u&#8217; v&#7873; ti&ecirc;u d&ugrave;ng, g&oacute;p ph&#7847;n v&agrave;o cu&#7897;c chi&#7871;n ch&#7889;ng h&agrave;ng gi&#7843;.<\/p>\n<p>T&igrave;m hi&#7875;u th&ecirc;m v&#7873; c&aacute;c v&#7845;n &#273;&#7873; li&ecirc;n quan &#273;&#7871;n h&agrave;ng gi&#7843; v&agrave; h&agrave;ng &#273;&#7897;c h&#7841;i.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e0ng gi\u1ea3 v\u00e0 h\u00e0ng l\u1eadu \u0111ang \u0111e d\u1ecda doanh nghi\u1ec7p v\u00e0 s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean gi\u00e1 r\u1ebb m\u00e0 b\u1ecf qua ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng. C\u1ea7n n\u00e2ng cao nh\u1eadn th\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng, x\u1eed l\u00fd nghi\u00eam vi ph\u1ea1m v\u00e0 d\u00f9ng c\u00f4ng ngh\u1ec7 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n","protected":false},"author":1,"featured_media":9237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[12],"tags":[2219,8114,1833,8113,529,1221],"class_list":["post-9234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xa-hoi","tag-chat-luong-san-pham","tag-cong-nghe-truy-xuat-nguon-goc","tag-hang-gia","tag-hang-lau","tag-nguoi-tieu-dung","tag-suc-khoe-cong-dong"],"_links":{"self":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts\/9234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/comments?post=9234"}],"version-history":[{"count":0,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts\/9234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/media\/9237"}],"wp:attachment":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/media?parent=9234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/categories?post=9234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/tags?post=9234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}