{"id":23809,"date":"2025-10-26T14:21:43","date_gmt":"2025-10-26T07:21:43","guid":{"rendered":"https:\/\/nopphatnguoi.vn\/blog\/nghe-thuat-truyen-thong-diem-nhan-cho-du-lich-viet\/"},"modified":"2025-10-26T14:21:44","modified_gmt":"2025-10-26T07:21:44","slug":"nghe-thuat-truyen-thong-diem-nhan-cho-du-lich-viet","status":"publish","type":"post","link":"https:\/\/nopphatnguoi.vn\/blog\/nghe-thuat-truyen-thong-diem-nhan-cho-du-lich-viet\/","title":{"rendered":"Ngh\u1ec7 thu\u1eadt truy\u1ec1n th\u1ed1ng &#8211; \u0111i\u1ec3m nh\u1ea5n cho du l\u1ecbch Vi\u1ec7t"},"content":{"rendered":"<div>\n<p>Trong b&#7889;i c&#7843;nh ng&agrave;nh du l&#7883;ch &#273;ang ng&agrave;y c&agrave;ng tr&#7903; n&ecirc;n c&#7841;nh tranh v&agrave; &#273;&ograve;i h&#7887;i s&#7921; &#273;&#7893;i m&#7899;i li&ecirc;n t&#7909;c, vi&#7879;c &#7913;ng d&#7909;ng ngh&#7879; thu&#7853;t truy&#7873;n th&#7889;ng v&agrave;o ph&#7909;c v&#7909; du l&#7883;ch &#273;ang n&#7893;i l&ecirc;n nh&#432; m&#7897;t xu h&#432;&#7899;ng m&#7899;i v&agrave; &#273;&#7847;y h&#7913;a h&#7865;n. Xu h&#432;&#7899;ng n&agrave;y kh&ocirc;ng ch&#7881; gi&uacute;p t&#7841;o ra s&#7913;c h&#7845;p d&#7851;n ri&ecirc;ng bi&#7879;t cho c&aacute;c &#273;i&#7875;m &#273;&#7871;n du l&#7883;ch m&agrave; c&ograve;n &#273;&oacute;ng g&oacute;p v&agrave;o vi&#7879;c qu&#7843;ng b&aacute; v&agrave; b&#7843;o t&#7891;n b&#7843;n s&#7855;c v&#259;n h&oacute;a c&#7911;a d&acirc;n t&#7897;c.<\/p>\n<p>C&aacute;c ch&#432;&#417;ng tr&igrave;nh bi&#7875;u di&#7877;n ngh&#7879; thu&#7853;t hi&#7879;n nay kh&ocirc;ng ch&#7881; &#273;&#417;n thu&#7847;n l&agrave; gi&#7843;i tr&iacute; m&agrave; c&ograve;n mang &#273;&#7871;n cho du kh&aacute;ch nh&#7919;ng tr&#7843;i nghi&#7879;m v&#259;n h&oacute;a s&acirc;u s&#7855;c v&agrave; &yacute; ngh&#297;a. Qua &#273;&oacute;, du kh&aacute;ch c&oacute; c&#417; h&#7897;i t&igrave;m hi&#7875;u v&agrave; kh&aacute;m ph&aacute; v&#259;n h&oacute;a &#273;&#7883;a ph&#432;&#417;ng m&#7897;t c&aacute;ch ch&acirc;n th&#7921;c v&agrave; s&#7889;ng &#273;&#7897;ng, t&#7915; &#273;&oacute; &#273;&oacute;ng g&oacute;p v&agrave;o s&#7921; ph&aacute;t tri&#7875;n c&#7911;a kinh t&#7871; &#273;&ecirc;m t&#7841;i c&aacute;c th&agrave;nh ph&#7889; du l&#7883;ch. Vi&#7879;c n&agrave;y kh&ocirc;ng ch&#7881; gi&uacute;p k&eacute;o d&agrave;i th&#7901;i gian l&#432;u tr&uacute; c&#7911;a du kh&aacute;ch m&agrave; c&ograve;n t&#259;ng c&#432;&#7901;ng s&#7913;c chi ti&ecirc;u v&agrave; s&#7921; h&agrave;i l&ograve;ng c&#7911;a h&#7885; &#273;&#7889;i v&#7899;i c&aacute;c d&#7883;ch v&#7909; t&#7841;i &#273;i&#7875;m &#273;&#7871;n.<\/p>\n<p>M&#7897;t trong nh&#7919;ng v&iacute; d&#7909; ti&ecirc;u bi&#7875;u cho xu h&#432;&#7899;ng n&agrave;y l&agrave; ch&#432;&#417;ng tr&igrave;nh The Alma Show, &#273;&#432;&#7907;c t&#7893; ch&#7913;c t&#7841;i m&#7897;t s&acirc;n kh&#7845;u ngo&agrave;i tr&#7901;i. Ch&#432;&#417;ng tr&igrave;nh n&agrave;y &#273;&atilde; t&aacute;i hi&#7879;n m&#7897;t c&aacute;ch sinh &#273;&#7897;ng v&agrave; &#273;&#7847;y m&agrave;u s&#7855;c cu&#7897;c s&#7889;ng l&agrave;ng qu&ecirc; Vi&#7879;t Nam th&ocirc;ng qua c&aacute;c ti&#7871;t m&#7909;c ngh&#7879; thu&#7853;t &#273;&#7863;c s&#7855;c, bao g&#7891;m r&#7889;i n&#432;&#7899;c, c&aacute;c &#273;i&#7879;u m&uacute;a d&acirc;n gian &#273;&#7863;c tr&#432;ng c&#7911;a ba mi&#7873;n B&#7855;c, Trung, Nam v&agrave; t&ocirc;n vinh v&#7867; &#273;&#7865;p c&#7911;a t&agrave; &aacute;o d&agrave;i Vi&#7879;t Nam. D&ugrave; ch&#7881; k&eacute;o d&agrave;i 45 ph&uacute;t, ch&#432;&#417;ng tr&igrave;nh &#273;&atilde; &#273;&#7875; l&#7841;i &#7845;n t&#432;&#7907;ng &#273;&#7863;c bi&#7879;t v&agrave; s&acirc;u s&#7855;c nh&#7901; s&#7921; k&#7871;t h&#7907;p s&aacute;ng t&#7841;o gi&#7919;a ngh&#7879; thu&#7853;t truy&#7873;n th&#7889;ng v&agrave; c&aacute;c y&#7871;u t&#7889; s&acirc;n kh&#7845;u hi&#7879;n &#273;&#7841;i.<\/p>\n<p>The Alma Show kh&ocirc;ng ch&#7881; mang &#273;&#7871;n cho du kh&aacute;ch nh&#7919;ng tr&#7843;i nghi&#7879;m m&#7899;i m&#7867; v&agrave; th&uacute; v&#7883; m&agrave; c&ograve;n &#273;&oacute;ng vai tr&ograve; quan tr&#7885;ng trong vi&#7879;c g&igrave;n gi&#7919; v&agrave; lan t&#7887;a c&aacute;c gi&aacute; tr&#7883; di s&#7843;n v&#259;n h&oacute;a c&#7911;a Vi&#7879;t Nam. Sau th&agrave;nh c&ocirc;ng t&#7841;i Kh&aacute;nh H&ograve;a, ch&#432;&#417;ng tr&igrave;nh d&#7921; ki&#7871;n s&#7869; &#273;&#432;&#7907;c t&#7893; ch&#7913;c t&#7841;i &#272;&agrave; L&#7841;t, &#272;&agrave; N&#7861;ng, Ph&uacute; Qu&#7889;c &#8211; nh&#7919;ng th&agrave;nh ph&#7889; du l&#7883;ch n&#7893;i ti&#7871;ng v&agrave; c&oacute; ti&#7873;m n&#259;ng l&#7899;n &#273;&#7875; ph&aacute;t tri&#7875;n kinh t&#7871; ban &#273;&ecirc;m. &#272;i&#7873;u n&agrave;y kh&ocirc;ng ch&#7881; g&oacute;p ph&#7847;n v&agrave;o vi&#7879;c &#273;a d&#7841;ng h&oacute;a s&#7843;n ph&#7849;m du l&#7883;ch t&#7841;i c&aacute;c &#273;&#7883;a &#273;i&#7875;m n&agrave;y m&agrave; c&ograve;n gi&uacute;p t&#259;ng c&#432;&#7901;ng s&#7913;c h&#7845;p d&#7851;n v&agrave; thu h&uacute;t du kh&aacute;ch.<\/p>\n<p>Ngo&agrave;i ra, ch&#432;&#417;ng tr&igrave;nh &#8216;Ch&agrave;o show&#8217; t&#7841;i TP H&#7891; Ch&iacute; Minh c&#361;ng l&agrave; m&#7897;t v&iacute; d&#7909; &#273;i&#7875;n h&igrave;nh cho vi&#7879;c k&#7871;t h&#7907;p ngh&#7879; thu&#7853;t truy&#7873;n th&#7889;ng v&#7899;i du l&#7883;ch. Ch&#432;&#417;ng tr&igrave;nh n&agrave;y &#273;&atilde; th&#7875; hi&#7879;n s&#7921; &#273;a d&#7841;ng v&agrave; phong ph&uacute; c&#7911;a v&#259;n h&oacute;a Vi&#7879;t Nam th&ocirc;ng qua s&#7921; k&#7871;t h&#7907;p c&#7911;a 30 lo&#7841;i nh&#7841;c c&#7909; truy&#7873;n th&#7889;ng. Du kh&aacute;ch &#273;&#432;&#7907;c d&#7851;n d&#7855;t tr&ecirc;n m&#7897;t h&agrave;nh tr&igrave;nh &acirc;m thanh qua c&aacute;c v&ugrave;ng mi&#7873;n c&#7911;a Vi&#7879;t Nam, t&#7915; thanh &acirc;m trong tr&#7867;o c&#7911;a n&uacute;i r&#7915;ng T&acirc;y B&#7855;c &#273;&#7871;n &acirc;m h&#432;&#7903;ng h&ugrave;ng tr&aacute;ng c&#7911;a T&acirc;y Nguy&ecirc;n v&agrave; n&eacute;t &#273;&#7853;m &#273;&agrave; c&#7911;a v&ugrave;ng Nam B&#7897;.<\/p>\n<p>Vi&#7879;c k&#7871;t h&#7907;p ngh&#7879; thu&#7853;t truy&#7873;n th&#7889;ng v&#7899;i du l&#7883;ch kh&ocirc;ng ch&#7881; l&agrave; m&#7897;t gi&#7843;i ph&aacute;p &#273;&#7875; l&agrave;m m&#7899;i s&#7843;n ph&#7849;m v&agrave; n&acirc;ng cao tr&#7843;i nghi&#7879;m c&#7911;a du kh&aacute;ch, m&agrave; c&ograve;n l&agrave; m&#7897;t c&aacute;ch ti&#7871;p c&#7853;n b&#7873;n v&#7919;ng &#273;&#7875; b&#7843;o t&#7891;n v&agrave; ph&aacute;t huy b&#7843;n s&#7855;c v&#259;n h&oacute;a d&acirc;n t&#7897;c. Trong b&#7889;i c&#7843;nh ng&agrave;nh du l&#7883;ch &#273;ang h&#432;&#7899;ng &#273;&#7871;n vi&#7879;c n&acirc;ng cao gi&aacute; tr&#7883; c&#7911;a c&aacute;c &#273;i&#7875;m &#273;&#7871;n v&agrave; ph&aacute;t tri&#7875;n kinh t&#7871; &#273;&ecirc;m, &#273;&#7847;u t&#432; v&agrave;o c&aacute;c ch&#432;&#417;ng tr&igrave;nh ngh&#7879; thu&#7853;t l&agrave; ch&igrave;a kh&oacute;a &#273;&#7875; t&#7841;o ra s&#7921; kh&aacute;c bi&#7879;t v&agrave; d&#7845;u &#7845;n ri&ecirc;ng cho du l&#7883;ch Vi&#7879;t Nam.<\/p>\n<p>Nh&igrave;n chung, s&#7921; ph&aacute;t tri&#7875;n c&#7911;a c&aacute;c ch&#432;&#417;ng tr&igrave;nh ngh&#7879; thu&#7853;t truy&#7873;n th&#7889;ng trong ng&agrave;nh du l&#7883;ch kh&ocirc;ng ch&#7881; gi&uacute;p &#273;a d&#7841;ng h&oacute;a s&#7843;n ph&#7849;m du l&#7883;ch m&agrave; c&ograve;n g&oacute;p ph&#7847;n v&agrave;o vi&#7879;c qu&#7843;ng b&aacute; v&#259;n h&oacute;a v&agrave; b&#7843;o t&#7891;n di s&#7843;n c&#7911;a d&acirc;n t&#7897;c. &#272;&#7891;ng th&#7901;i, &#273;i&#7873;u n&agrave;y c&#361;ng &#273;&ograve;i h&#7887;i s&#7921; s&aacute;ng t&#7841;o v&agrave; &#273;&#7893;i m&#7899;i li&ecirc;n t&#7909;c t&#7915; c&aacute;c &#273;&#417;n v&#7883; t&#7893; ch&#7913;c &#273;&#7875; &#273;&aacute;p &#7913;ng nhu c&#7847;u ng&agrave;y c&agrave;ng cao c&#7911;a du kh&aacute;ch v&agrave; gi&#7919; v&#7919;ng b&#7843;n s&#7855;c v&#259;n h&oacute;a Vi&#7879;t Nam.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Khai th\u00e1c ngh\u1ec7 thu\u1eadt truy\u1ec1n th\u1ed1ng \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1edbi trong ng\u00e0nh du l\u1ecbch, gi\u00fap t\u1ea1o \u0111i\u1ec3m nh\u1ea5n cho c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn, qu\u1ea3ng b\u00e1 v\u0103n h\u00f3a v\u00e0 t\u0103ng tr\u1ea3i nghi\u1ec7m cho du kh\u00e1ch.<\/p>\n","protected":false},"author":1,"featured_media":23810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[12],"tags":[31,18145,18146,1823],"class_list":["post-23809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xa-hoi","tag-du-lich","tag-nghe-thuat-truyen-thong","tag-trai-nghiem-du-khach","tag-van-hoa-viet-nam"],"_links":{"self":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts\/23809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/comments?post=23809"}],"version-history":[{"count":0,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts\/23809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/media\/23810"}],"wp:attachment":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/media?parent=23809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/categories?post=23809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/tags?post=23809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}