{"id":2331,"date":"2025-08-10T19:16:07","date_gmt":"2025-08-10T12:16:07","guid":{"rendered":"https:\/\/nopphatnguoi.vn\/blog\/bien-doi-khi-hau-de-doa-nganh-thoi-trang-va-xuat-khau-viet-nam\/"},"modified":"2025-08-10T19:16:08","modified_gmt":"2025-08-10T12:16:08","slug":"bien-doi-khi-hau-de-doa-nganh-thoi-trang-va-xuat-khau-viet-nam","status":"publish","type":"post","link":"https:\/\/nopphatnguoi.vn\/blog\/bien-doi-khi-hau-de-doa-nganh-thoi-trang-va-xuat-khau-viet-nam\/","title":{"rendered":"Bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu &#8216;\u0111e d\u1ecda&#8217; ng\u00e0nh th\u1eddi trang v\u00e0 xu\u1ea5t kh\u1ea9u Vi\u1ec7t Nam"},"content":{"rendered":"<div>\n<div>\n<p>Bi&#7871;n &#273;&#7893;i kh&iacute; h&#7853;u &#273;ang c&oacute; t&aacute;c &#273;&#7897;ng s&acirc;u r&#7897;ng &#273;&#7871;n ng&agrave;nh th&#7901;i trang tr&ecirc;n to&agrave;n c&#7847;u, trong &#273;&oacute; c&oacute; Vi&#7879;t Nam. Ng&agrave;nh th&#7901;i trang kh&ocirc;ng ch&#7881; l&agrave; m&#7897;t trong nh&#7919;ng ng&agrave;nh g&acirc;y ra l&#432;&#7907;ng ph&aacute;t th&#7843;i carbon l&#7899;n m&agrave; c&ograve;n l&agrave; ng&agrave;nh d&#7877; b&#7883; t&#7893;n th&#432;&#417;ng tr&#432;&#7899;c nh&#7919;ng bi&#7871;n &#273;&#7893;i th&#7901;i ti&#7871;t c&#7921;c &#273;oan. T&#7915; kh&acirc;u s&#7843;n xu&#7845;t, v&#7853;n h&agrave;nh &#273;&#7871;n k&#7923; v&#7885;ng c&#7911;a th&#7883; tr&#432;&#7901;ng xu&#7845;t kh&#7849;u, ng&agrave;nh th&#7901;i trang bu&#7897;c ph&#7843;i th&iacute;ch nghi v&#7899;i nh&#7919;ng thay &#273;&#7893;i &#273;&#7875; &#273;&#7843;m b&#7843;o s&#7921; t&#7891;n t&#7841;i v&agrave; ph&aacute;t tri&#7875;n.<\/p>\n<p>C&aacute;c lo&#7841;i s&#7907;i t&#7921; nhi&ecirc;n nh&#432; b&ocirc;ng, len, cashmere &#273;&#7873;u ph&#7909; thu&#7897;c v&agrave;o &#273;i&#7873;u ki&#7879;n nhi&#7879;t &#273;&#7897; &#7893;n &#273;&#7883;nh. Khi &#273;i&#7873;u ki&#7879;n th&#7901;i ti&#7871;t th&#7845;t th&#432;&#7901;ng t&#7841;i c&aacute;c qu&#7889;c gia s&#7843;n xu&#7845;t s&#7907;i ch&#7911; l&#7921;c nh&#432; &#7844;n &#272;&#7897;, Trung Qu&#7889;c hay M&ocirc;ng C&#7893;, m&ugrave;a v&#7909; b&#7883; &#7843;nh h&#432;&#7903;ng, d&#7851;n &#273;&#7871;n kh&#7843; n&#259;ng cung &#7913;ng l&#7851;n chi ph&iacute; &#273;&#7847;u v&agrave;o &#273;&#7873;u bi&#7871;n &#273;&#7897;ng. &#272;i&#7873;u n&agrave;y kh&ocirc;ng ch&#7881; &#7843;nh h&#432;&#7903;ng &#273;&#7871;n chu&#7895;i cung &#7913;ng m&agrave; c&ograve;n t&aacute;c &#273;&#7897;ng tr&#7921;c ti&#7871;p &#273;&#7871;n vi&#7879;c s&#7843;n xu&#7845;t v&agrave; kinh doanh c&#7911;a c&aacute;c doanh nghi&#7879;p th&#7901;i trang tr&ecirc;n to&agrave;n c&#7847;u.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/media.tripmap.vn\/blog-npn\/2025\/08\/bien-doi-khi-hau-de-doa-nganh-thoi-trang-va-xuat-khau-viet-nam.webp\" alt=\"Kh&iacute; h&#7853;u n&oacute;ng l&ecirc;n, th&#7901;i trang ch&#7883;u l&#7841;nh\" width=\"100%\"><figcaption>Kh&iacute; h&#7853;u n&oacute;ng l&ecirc;n, th&#7901;i trang ch&#7883;u l&#7841;nh<\/figcaption><\/figure>\n<p>Ng&agrave;nh d&#7879;t may Vi&#7879;t Nam, v&#7899;i kim ng&#7841;ch xu&#7845;t kh&#7849;u h&#417;n 40 t&#7927; USD m&#7895;i n&#259;m, c&#361;ng kh&ocirc;ng ngo&#7841;i l&#7879;. Vi&#7879;t Nam v&#7851;n ph&#7909; thu&#7897;c nhi&#7873;u v&agrave;o nguy&ecirc;n li&#7879;u nh&#7853;p kh&#7849;u, v&agrave; bi&#7871;n &#273;&#7897;ng v&#7873; th&#7901;i ti&#7871;t t&#7841;i c&aacute;c qu&#7889;c gia kh&aacute;c &#273;&#7891;ng ngh&#297;a v&#7899;i chi ph&iacute; &#273;&#7847;u v&agrave;o t&#259;ng, th&#7901;i gian giao h&agrave;ng k&eacute;o d&agrave;i v&agrave; nguy c&#417; ch&#7853;m ti&#7871;n &#273;&#7897; s&#7843;n xu&#7845;t cho c&aacute;c &#273;&#417;n h&agrave;ng xu&#7845;t kh&#7849;u l&#7899;n. &#272;i&#7873;u n&agrave;y &#273;&ograve;i h&#7887;i c&aacute;c doanh nghi&#7879;p d&#7879;t may Vi&#7879;t Nam ph&#7843;i c&oacute; nh&#7919;ng chi&#7871;n l&#432;&#7907;c linh ho&#7841;t v&agrave; th&iacute;ch &#7913;ng &#273;&#7875; &#273;&#7843;m b&#7843;o s&#7921; &#7893;n &#273;&#7883;nh trong s&#7843;n xu&#7845;t v&agrave; kinh doanh.<\/p>\n<p>Kh&ocirc;ng ch&#7881; chu&#7895;i cung &#7913;ng, h&agrave;nh vi ti&ecirc;u d&ugrave;ng c&#361;ng b&#7855;t &#273;&#7847;u thay &#273;&#7893;i theo th&#7901;i ti&#7871;t. M&ugrave;a &#273;&ocirc;ng ng&#7855;n h&#417;n d&#7851;n &#273;&#7871;n s&#7913;c ti&ecirc;u th&#7909; c&#7911;a c&aacute;c s&#7843;n ph&#7849;m th&#7901;i trang m&ugrave;a l&#7841;nh gi&#7843;m xu&#7889;ng, trong khi m&ugrave;a h&egrave; k&eacute;o d&agrave;i l&agrave;m t&#259;ng nhu c&#7847;u v&#7873; qu&#7847;n &aacute;o nh&#7865;, tho&aacute;ng m&aacute;t. Do &#273;&oacute;, c&aacute;c doanh nghi&#7879;p th&#7901;i trang c&#7847;n ph&#7843;i nhanh ch&oacute;ng th&iacute;ch nghi v&#7899;i nh&#7919;ng thay &#273;&#7893;i trong h&agrave;nh vi ti&ecirc;u d&ugrave;ng &#273;&#7875; duy tr&igrave; th&#7883; ph&#7847;n v&agrave; t&#259;ng tr&#432;&#7903;ng.<\/p>\n<p>Nhi&#7873;u t&#7853;p &#273;o&agrave;n th&#7901;i trang l&#7899;n nh&#432; Kering, Adidas hay Herm&egrave;s &#273;&atilde; b&#7855;t &#273;&#7847;u t&iacute;ch h&#7907;p r&#7911;i ro kh&iacute; h&#7853;u v&agrave;o chi&#7871;n l&#432;&#7907;c v&#7853;n h&agrave;nh. T&#7841;i Vi&#7879;t Nam, c&aacute;c doanh nghi&#7879;p d&#7879;t may c&#361;ng &#273;ang t&#7915;ng b&#432;&#7899;c th&iacute;ch &#7913;ng, v&#7899;i m&#7897;t s&#7889; doanh nghi&#7879;p &#273;&#7847;u t&#432; v&agrave;o s&#7843;n xu&#7845;t s&#7907;i t&aacute;i ch&#7871;, th&acirc;n thi&#7879;n m&ocirc;i tr&#432;&#7901;ng v&agrave; s&#7855;p x&#7871;p l&#7841;i m&ocirc; h&igrave;nh s&#7843;n xu&#7845;t. Tuy nhi&ecirc;n, m&#7913;c &#273;&#7897; s&#7861;n s&agrave;ng v&#7851;n c&ograve;n h&#7841;n ch&#7871; v&agrave; ph&#7847;n l&#7899;n doanh nghi&#7879;p m&#7899;i d&#7915;ng l&#7841;i &#7903; c&aacute;c gi&#7843;i ph&aacute;p t&igrave;nh hu&#7889;ng.<\/p>\n<p>Trong khi &#273;&oacute;, c&aacute;c th&#7883; tr&#432;&#7901;ng xu&#7845;t kh&#7849;u nh&#432; EU &#273;ang y&ecirc;u c&#7847;u ng&agrave;y c&agrave;ng cao v&#7873; minh b&#7841;ch chu&#7895;i cung &#7913;ng v&agrave; b&aacute;o c&aacute;o t&aacute;c &#273;&#7897;ng m&ocirc;i tr&#432;&#7901;ng. &#272;i&#7873;u n&agrave;y &#273;&ograve;i h&#7887;i c&aacute;c doanh nghi&#7879;p d&#7879;t may Vi&#7879;t Nam ph&#7843;i c&oacute; nh&#7919;ng b&#432;&#7899;c chu&#7849;n b&#7883; v&agrave; th&iacute;ch &#7913;ng &#273;&#7875; kh&ocirc;ng ch&#7881; &#273;&#7843;m b&#7843;o s&#7921; t&#7891;n t&#7841;i v&agrave; ph&aacute;t tri&#7875;n m&agrave; c&ograve;n t&#7853;n d&#7909;ng &#273;&#432;&#7907;c nh&#7919;ng c&#417; h&#7897;i m&#7899;i trong b&#7889;i c&#7843;nh bi&#7871;n &#273;&#7893;i kh&iacute; h&#7853;u.<\/p>\n<p>Bi&#7871;n &#273;&#7893;i kh&iacute; h&#7853;u &#273;ang t&#7841;o ra th&aacute;ch th&#7913;c l&#7899;n cho ng&agrave;nh th&#7901;i trang, nh&#432;ng c&#361;ng mang l&#7841;i c&#417; h&#7897;i cho c&aacute;c doanh nghi&#7879;p c&oacute; th&#7875; th&iacute;ch nghi v&agrave; thay &#273;&#7893;i &#273;&#7875; &#273;&#7843;m b&#7843;o s&#7921; t&#7891;n t&#7841;i v&agrave; ph&aacute;t tri&#7875;n trong b&#7889;i c&#7843;nh m&#7899;i. V&#7899;i s&#7921; linh ho&#7841;t v&agrave; s&aacute;ng t&#7841;o, c&aacute;c doanh nghi&#7879;p th&#7901;i trang c&oacute; th&#7875; bi&#7871;n nh&#7919;ng th&aacute;ch th&#7913;c th&agrave;nh c&#417; h&#7897;i &#273;&#7875; ph&aacute;t tri&#7875;n b&#7873;n v&#7919;ng.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn ng\u00e0nh th\u1eddi trang, \u1ea3nh h\u01b0\u1edfng chu\u1ed7i cung \u1ee9ng v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00edch h\u1ee3p r\u1ee7i ro kh\u00ed h\u1eadu v\u00e0o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u1ee9ng ph\u00f3.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":2333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[12],"tags":[2755,2759,2757,2758,2756],"class_list":["post-2331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xa-hoi","tag-bien-doi-khi-hau","tag-chien-luoc-ung-pho","tag-chuoi-cung-ung","tag-hanh-vi-tieu-dung","tag-nganh-thoi-trang"],"_links":{"self":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts\/2331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/comments?post=2331"}],"version-history":[{"count":0,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts\/2331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/media\/2333"}],"wp:attachment":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/media?parent=2331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/categories?post=2331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/tags?post=2331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}