{"id":21661,"date":"2025-10-09T18:00:07","date_gmt":"2025-10-09T11:00:07","guid":{"rendered":"https:\/\/nopphatnguoi.vn\/blog\/quan-tri-bien-dong-de-kien-tao-tuong-lai\/"},"modified":"2025-10-09T18:00:12","modified_gmt":"2025-10-09T11:00:12","slug":"quan-tri-bien-dong-de-kien-tao-tuong-lai","status":"publish","type":"post","link":"https:\/\/nopphatnguoi.vn\/blog\/quan-tri-bien-dong-de-kien-tao-tuong-lai\/","title":{"rendered":"Qu\u1ea3n tr\u1ecb bi\u1ebfn \u0111\u1ed9ng \u0111\u1ec3 ki\u1ebfn t\u1ea1o t\u01b0\u01a1ng lai"},"content":{"rendered":"<div>\n<p>Trong b&#7889;i c&#7843;nh th&#7871; gi&#7899;i &#273;ang tr&#7843;i qua th&#7901;i &#273;&#7841;i VUCA, &#273;&#7863;c tr&#432;ng b&#7903;i bi&#7871;n &#273;&#7897;ng, b&#7845;t &#273;&#7883;nh, ph&#7913;c t&#7841;p v&agrave; m&#417; h&#7891;, c&aacute;c t&#7893; ch&#7913;c c&#7847;n c&oacute; n&#259;ng l&#7921;c th&iacute;ch &#7913;ng &#273;&#7875; t&#7891;n t&#7841;i v&agrave; ph&aacute;t tri&#7875;n. Cu&#7889;n s&aacute;ch &#8220;Qu&#7843;n tr&#7883; Bi&#7871;n &#273;&#7897;ng v&agrave; Kh&#7911;ng ho&#7843;ng&#8221; c&#7911;a nh&oacute;m t&aacute;c gi&#7843;, trong &#273;&oacute; c&oacute; Ti&#7871;n s&#297; L&ecirc; M&#7841;nh H&ugrave;ng &#8211; Ch&#7911; t&#7883;ch H&#272;TV T&#7853;p &#273;o&agrave;n C&ocirc;ng nghi&#7879;p &#8211; N&#259;ng l&#432;&#7907;ng Qu&#7889;c gia Vi&#7879;t Nam (Petrovietnam), &#273;&atilde; &#273;&#432;a ra m&#7897;t h&#432;&#7899;ng ti&#7871;p c&#7853;n h&#7879; th&#7889;ng c&#7843; v&#7873; l&yacute; lu&#7853;n v&agrave; th&#7921;c ti&#7877;n &#273;&#7875; gi&uacute;p c&aacute;c nh&agrave; qu&#7843;n tr&#7883; x&acirc;y d&#7921;ng n&#259;ng l&#7921;c th&iacute;ch &#7913;ng v&agrave; ch&#7911; &#273;&#7897;ng ki&#7871;n t&#7841;o trong m&ocirc;i tr&#432;&#7901;ng b&#7845;t &#273;&#7883;nh.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/media.tripmap.vn\/blog-npn\/2025\/10\/quan-tri-bien-dong-de-kien-tao-tuong-lai.webp\" alt=\"TS. L&ecirc; M&#7841;nh H&ugrave;ng k&yacute; t&#7863;ng s&aacute;ch &ldquo;Qu&#7843;n tr&#7883; bi&#7871;n &#273;&#7897;ng v&agrave; kh&#7911;ng ho&#7843;ng&rdquo; cho c&aacute;c &#273;&#7841;i bi&#7875;u. &#7842;nh: A.N\/Bnews\/vnanet.vn\" width=\"100%\"><figcaption>TS. L&ecirc; M&#7841;nh H&ugrave;ng k&yacute; t&#7863;ng s&aacute;ch &ldquo;Qu&#7843;n tr&#7883; bi&#7871;n &#273;&#7897;ng v&agrave; kh&#7911;ng ho&#7843;ng&rdquo; cho c&aacute;c &#273;&#7841;i bi&#7875;u. &#7842;nh: A.N\/Bnews\/vnanet.vn<\/figcaption><\/figure>\n<p>Cu&#7889;n s&aacute;ch kh&ocirc;ng ch&#7881; g&acirc;y ch&uacute; &yacute; b&#7903;i ti&ecirc;u &#273;&#7873; mang h&#417;i h&#432;&#7899;ng th&#7901;i s&#7921; m&agrave; c&ograve;n b&#7903;i c&aacute;ch t&#432; duy r&#7845;t ri&ecirc;ng c&#7911;a nh&oacute;m t&aacute;c gi&#7843;. Nh&#7919;ng kh&aacute;i ni&#7879;m trong s&aacute;ch xu&#7845;t ph&aacute;t t&#7915; nh&#7919;ng tr&#7843;i nghi&#7879;m th&#7853;t, &#273;&#432;&#7907;c chi&ecirc;m nghi&#7879;m k&#7929; l&#432;&#7905;ng trong qu&aacute; tr&igrave;nh &#273;i&#7873;u h&agrave;nh th&#7921;c t&#7871;. &#8220;Qu&#7843;n tr&#7883; bi&#7871;n &#273;&#7897;ng&#8221; &#273;&#432;&#7907;c gi&#7899;i thi&#7879;u nh&#432; m&#7897;t ph&#7843;n x&#7841; s&#7889;ng c&ograve;n tr&#432;&#7899;c th&#7921;c t&#7841;i &#273;&#7847;y b&#7845;t &#7893;n, ch&#7913; kh&ocirc;ng ph&#7843;i l&agrave; m&#7897;t tr&#432;&#7901;ng ph&aacute;i l&yacute; lu&#7853;n m&#7899;i trong qu&#7843;n tr&#7883; hi&#7879;n &#273;&#7841;i.<\/p>\n<p>M&#7889;i quan h&#7879; gi&#7919;a bi&#7871;n &#273;&#7897;ng &#8211; kh&#7911;ng ho&#7843;ng &#8211; r&#7911;i ro &#273;&#432;&#7907;c ph&acirc;n t&iacute;ch b&#7857;ng logic bi&#7879;n ch&#7913;ng, ch&#7863;t ch&#7869; nh&#432;ng kh&ocirc;ng gi&aacute;o &#273;i&#7873;u; g&#7847;n g&#361;i &#273;&#7871;n m&#7913;c ng&#432;&#7901;i &#273;&#7885;c c&oacute; th&#7875; c&#7843;m nh&#7853;n b&#7857;ng tr&#7921;c gi&aacute;c. Cu&#7889;n s&aacute;ch g&#7855;n k&#7871;t l&yacute; lu&#7853;n v&#7899;i c&aacute;c n&#259;ng l&#7921;c c&#7909; th&#7875; trong qu&#7843;n tr&#7883; t&#7893; ch&#7913;c, t&#7915; ho&#7841;ch &#273;&#7883;nh m&#7909;c ti&ecirc;u, d&#7921; b&aacute;o r&#7911;i ro, &#273;i&#7873;u ch&#7881;nh k&#7871; ho&#7841;ch, &#7913;ng ph&oacute; linh ho&#7841;t, cho &#273;&#7871;n c&#7843; m&#7897;t b&#432;&#7899;c ti&#7871;n d&agrave;i l&agrave; &#8220;ki&#7871;n t&#7841;o &#273;&#7897;ng&#8221;, m&#7897;t c&aacute;ch d&ugrave;ng t&#7915; r&#7845;t Vi&#7879;t Nam cho n&#259;ng l&#7921;c &#273;&#7893;i m&#7899;i c&oacute; ch&#7911; &#273;&iacute;ch trong &#273;i&#7873;u ki&#7879;n b&#7845;t &#273;&#7883;nh.<\/p>\n<p>Petrovietnam &#8211; m&#7897;t t&#7893; ch&#7913;c mang t&iacute;nh ch&#7845;t &#8220;&#273;&#7863;c bi&#7879;t k&eacute;p&#8221;: v&#7915;a v&#7853;n h&agrave;nh trong l&#297;nh v&#7921;c n&#259;ng l&#432;&#7907;ng v&#7889;n nhi&#7873;u bi&#7871;n &#273;&#7897;ng, v&#7915;a l&agrave; doanh nghi&#7879;p nh&agrave; n&#432;&#7899;c v&#7899;i nh&#7919;ng r&agrave;ng bu&#7897;c v&agrave; gi&#7899;i h&#7841;n &#273;&#7863;c th&ugrave; &#8211; &#273;&atilde; tr&#7843;i qua m&#7897;t &#8220;kh&#7911;ng ho&#7843;ng k&eacute;p&#8221; v&agrave;o n&#259;m 2020. Ch&iacute;nh trong b&#7889;i c&#7843;nh &#7845;y, kh&aacute;i ni&#7879;m &#8220;qu&#7843;n tr&#7883; bi&#7871;n &#273;&#7897;ng&#8221; l&#7847;n &#273;&#7847;u ti&ecirc;n &#273;&#432;&#7907;c h&igrave;nh th&agrave;nh v&agrave; tri&#7875;n khai &#273;&#7891;ng b&#7897;. Nh&#7901; v&#7853;y, Petrovietnam kh&ocirc;ng nh&#7919;ng &#273;&#7913;ng v&#7919;ng qua kh&#7911;ng ho&#7843;ng m&agrave; c&ograve;n &#273;&#7841;t nhi&#7873;u k&#7871;t qu&#7843; t&iacute;ch c&#7921;c v&#7873; s&#7843;n l&#432;&#7907;ng, t&agrave;i ch&iacute;nh, &#273;&oacute;ng g&oacute;p ng&acirc;n s&aacute;ch, qu&#7843;n tr&#7883; nh&acirc;n s&#7921; v&agrave; n&#259;ng l&#7921;c &#273;i&#7873;u h&agrave;nh.<\/p>\n<p>T&#7915; n&#259;m 2021 tr&#7903; &#273;i, &#8220;qu&#7843;n tr&#7883; bi&#7871;n &#273;&#7897;ng&#8221; t&#7841;i Petrovietnam kh&ocirc;ng c&ograve;n gi&#7919; vai tr&ograve; &#7913;ng ph&oacute; t&igrave;nh th&#7871; m&agrave; &#273;&#432;&#7907;c n&acirc;ng l&ecirc;n th&agrave;nh ph&#432;&#417;ng th&#7913;c v&#7853;n h&agrave;nh v&agrave; v&#259;n h&oacute;a &#273;i&#7873;u h&agrave;nh doanh nghi&#7879;p. M&#7895;i &#273;&#417;n v&#7883;, m&#7895;i c&aacute;n b&#7897; b&#7855;t &#273;&#7847;u hi&#7875;u r&otilde;: k&#7871; ho&#7841;ch l&agrave; quan tr&#7885;ng, nh&#432;ng kh&#7843; n&#259;ng &#273;i&#7873;u ch&#7881;nh, &#7913;ng bi&#7871;n k&#7871; ho&#7841;ch trong &#273;i&#7873;u ki&#7879;n thay &#273;&#7893;i c&ograve;n quan tr&#7885;ng h&#417;n.<\/p>\n<p>N&#259;m 2024, Petrovietnam l&#7847;n &#273;&#7847;u ti&ecirc;n ghi nh&#7853;n m&#7913;c doanh thu v&#432;&#7907;t m&#7889;c 1 tri&#7879;u t&#7927; &#273;&#7891;ng &#8211; con s&#7889; kh&ocirc;ng ch&#7881; ph&#7843;n &aacute;nh quy m&ocirc;, c&ograve;n l&agrave; d&#7845;u &#7845;n c&#7911;a m&#7897;t qu&aacute; tr&igrave;nh qu&#7843;n tr&#7883; ch&#7911; &#273;&#7897;ng, linh ho&#7841;t v&agrave; &#273;&#7911; b&#7843;n l&#297;nh tr&#432;&#7899;c bi&#7871;n &#273;&#7897;ng li&ecirc;n t&#7909;c c&#7911;a m&ocirc;i tr&#432;&#7901;ng kinh t&#7871; &#8211; &#273;&#7883;a ch&iacute;nh tr&#7883; to&agrave;n c&#7847;u.<\/p>\n<p>T&#432; duy ki&#7875;m so&aacute;t c&#7913;ng nh&#7855;c &#273;&#432;&#7907;c thay th&#7871; b&#7857;ng ki&#7875;m so&aacute;t linh ho&#7841;t. V&#259;n h&oacute;a &#8220;th&#7921;c hi&#7879;n theo ch&#7881; &#273;&#7841;o&#8221; d&#7847;n nh&#432;&#7901;ng ch&#7895; cho c&aacute;ch ti&#7871;p c&#7853;n ch&#7911; &#273;&#7897;ng h&#417;n, ph&#7843;n &#7913;ng theo &#8220;m&#7909;c ti&ecirc;u s&#7889;ng&#8221;. &#272;&oacute; l&agrave; m&#7897;t chuy&#7875;n h&oacute;a th&#7921;c s&#7921;. V&agrave; c&#361;ng l&agrave; minh ch&#7913;ng cho vi&#7879;c: m&#7897;t l&yacute; lu&#7853;n, n&#7871;u &#273;&#7911; s&#7913;c &#273;&#7913;ng v&#7919;ng trong th&#7921;c ti&#7877;n kh&#7855;c nghi&#7879;t, s&#7869; t&#7921; th&acirc;n t&igrave;m &#273;&#432;&#7907;c ch&#7895; &#273;&#7913;ng trong h&#7879; v&#7853;n h&agrave;nh t&#7893; ch&#7913;c.<\/p>\n<p>Cu&#7889;n s&aacute;ch &#8220;Qu&#7843;n tr&#7883; Bi&#7871;n &#273;&#7897;ng v&agrave; Kh&#7911;ng ho&#7843;ng&#8221; kh&ocirc;ng h&ocirc; h&agrave;o l&yacute; thuy&#7871;t, c&#361;ng kh&ocirc;ng c&#7889; ch&#7913;ng minh c&aacute;i m&#7899;i b&#7857;ng c&aacute;ch ph&#7911; nh&#7853;n c&aacute;i c&#361;. Nh&oacute;m t&aacute;c gi&#7843; ch&#7885;n m&#7897;t con &#273;&#432;&#7901;ng kh&aacute;c, l&#7863;ng l&#7869; h&#417;n, nh&#432;ng c&oacute; gi&aacute; tr&#7883; b&#7873;n v&#7919;ng h&#417;n: quan s&aacute;t th&#7921;c ti&#7877;n, chi&#7871;t xu&#7845;t t&#432; duy, c&#7845;u tr&uacute;c th&agrave;nh lu&#7853;n &#273;i&#7875;m, r&#7891;i ch&#7881; ra c&aacute;ch v&#7853;n h&agrave;nh, t&#7915; chi&#7871;n l&#432;&#7907;c c&#7845;p cao &#273;&#7871;n &#273;i&#7873;u ph&#7889;i h&#7879; th&#7889;ng v&agrave; ph&aacute;t tri&#7875;n ngu&#7891;n nh&acirc;n l&#7921;c.<\/p>\n<p>M&#7897;t &#273;i&#7875;m &#273;&aacute;ng ch&uacute; &yacute; l&agrave; cu&#7889;n s&aacute;ch kh&ocirc;ng t&aacute;ch b&#7841;ch l&yacute; lu&#7853;n v&#7899;i th&#7921;c h&agrave;nh. C&aacute;c m&ocirc; h&igrave;nh qu&#7843;n tr&#7883; m&#7909;c ti&ecirc;u nh&#432; MBO, KPI, BSC, OKRs &#273;&#432;&#7907;c ph&acirc;n t&iacute;ch k&#7929;, kh&ocirc;ng ch&#7881; &#7903; vai tr&ograve; l&#7883;ch s&#7917; m&agrave; c&ograve;n trong kh&#7843; n&#259;ng th&iacute;ch nghi v&#7899;i m&ocirc;i tr&#432;&#7901;ng bi&#7871;n &#273;&#7897;ng. S&#7921; chuy&#7875;n d&#7883;ch t&#7915; &#8220;m&#7909;c ti&ecirc;u c&#7913;ng&#8221; sang &#8220;m&#7909;c ti&ecirc;u s&#7889;ng&#8221;, m&#7909;c ti&ecirc;u c&oacute; th&#7875; c&#7853;p nh&#7853;t, &#273;i&#7873;u ch&#7881;nh theo t&iacute;n hi&#7879;u th&#7883; tr&#432;&#7901;ng v&agrave; d&#7919; li&#7879;u th&#7901;i gian th&#7921;c, &#273;&#432;&#7907;c minh ch&#7913;ng c&#7909; th&#7875; qua c&aacute;ch Petrovietnam v&#7853;n h&agrave;nh h&#7879; th&#7889;ng dashboard s&#7889; h&oacute;a, c&#7843;nh b&aacute;o v&agrave; ki&#7875;m so&aacute;t hi&#7879;u qu&#7843; t&#7841;i hi&#7879;n tr&#432;&#7901;ng.<\/p>\n<p>Trong m&#7841;ch suy ngh&#297; &#7845;y, t&#7915;ng kh&aacute;i ni&#7879;m nh&#432; &#8220;qu&#7843;n tr&#7883; chu&#7895;i gi&aacute; tr&#7883;&#8221;, &#8220;qu&#7843;n tr&#7883; &#273;i&#7873;u ki&#7879;n bi&ecirc;n&#8221;, hay &#8220;ki&#7871;n t&#7841;o gi&aacute; tr&#7883; m&#7899;i&#8221; &#273;&#7873;u &#273;&#432;&#7907;c tr&igrave;nh b&agrave;y m&#7841;ch l&#7841;c, g&#7855;n li&#7873;n v&#7899;i v&iacute; d&#7909; c&#7909; th&#7875; v&agrave; d&#7877; li&ecirc;n h&#7879; &#273;&#7871;n c&aacute;c c&#7845;p &#273;&#7897; kh&aacute;c nhau trong t&#7893; ch&#7913;c.<\/p>\n<p>&#272;i&#7873;u &#273;&aacute;ng tr&acirc;n tr&#7885;ng l&agrave; cu&#7889;n s&aacute;ch kh&ocirc;ng &#273;&#7863;t m&#7909;c ti&ecirc;u ch&#7913;ng minh &#273;i&#7873;u g&igrave; m&#7899;i l&#7841;. Gi&#7885;ng v&#259;n trung dung, ti&#7871;t ch&#7871;. Nh&oacute;m t&aacute;c gi&#7843; kh&ocirc;ng c&#7889; kh&#7859;ng &#273;&#7883;nh m&igrave;nh &#273;&uacute;ng, h&#7885; ch&#7881; ch&#7885;n c&aacute;ch ghi l&#7841;i nh&#7919;ng g&igrave; &#273;&atilde; th&#7921;c s&#7921; &#273;&#432;&#7907;c tri&#7875;n khai, &#273;&atilde; ki&#7875;m nghi&#7879;m qua th&#7921;c ti&#7877;n, v&#7899;i mong mu&#7889;n chia s&#7867; m&#7897;t c&aacute;ch l&agrave;m c&#7909; th&#7875;, ph&ugrave; h&#7907;p v&#7899;i b&#7889;i c&#7843;nh c&#7911;a m&#7897;t t&#7893; ch&#7913;c c&oacute; quy m&ocirc; l&#7899;n, nhi&#7879;m v&#7909; n&#7863;ng n&#7873; v&agrave; tr&aacute;ch nhi&#7879;m &#273;&#7863;c th&ugrave; nh&#432; Petrovietnam.<\/p>\n<p>V&igrave; th&#7871;, cu&#7889;n s&aacute;ch n&agrave;y kh&ocirc;ng ch&#7881; d&agrave;nh cho nh&#7919;ng nh&agrave; l&atilde;nh &#273;&#7841;o c&#7845;p cao. Cu&#7889;n s&aacute;ch h&#7919;u &iacute;ch c&#7843; v&#7899;i nh&#7919;ng ng&#432;&#7901;i &#273;ang &#273;&#7843;m tr&aacute;ch vai tr&ograve; &#273;i&#7873;u h&agrave;nh trung gian, nh&#7919;ng ng&#432;&#7901;i ph&#7843;i xoay x&#7903; gi&#7919;a k&#7871; ho&#7841;ch c&#361; v&agrave; th&#7921;c t&#7871; m&#7899;i. V&#7899;i c&aacute;c doanh nghi&#7879;p v&#7915;a v&agrave; nh&#7887;, n&#417;i kh&#7843; n&#259;ng d&#7921; b&aacute;o g&#7847;n nh&#432; b&#7857;ng kh&ocirc;ng, c&aacute;ch ti&#7871;p c&#7853;n &#8220;qu&#7843;n tr&#7883; m&#7909;c ti&ecirc;u s&#7889;ng&#8221; trong s&aacute;ch n&agrave;y c&oacute; th&#7875; m&#7903; ra m&#7897;t l&#7889;i &#273;i kh&aacute;c: kh&ocirc;ng c&#7847;n nh&igrave;n xa h&agrave;ng tr&#259;m c&acirc;y s&#7889;, ch&#7881; c&#7847;n &#273;&#7911; t&#7881;nh t&aacute;o &#273;&#7875; th&#7845;y 100 m&eacute;t ph&iacute;a tr&#432;&#7899;c, v&agrave; b&#432;&#7899;c cho &#273;&uacute;ng.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Qu\u1ea3n tr\u1ecb Bi\u1ebfn \u0111\u1ed9ng v\u00e0 Kh\u1ee7ng ho\u1ea3ng&#8221; &#8211; Cu\u1ed1n s\u00e1ch c\u1ee7a TS. L\u00ea M\u1ea1nh H\u00f9ng gi\u00fap x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c th\u00edch \u1ee9ng trong m\u00f4i tr\u01b0\u1eddng b\u1ea5t \u0111\u1ecbnh.<\/p>\n","protected":false},"author":1,"featured_media":21663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[3],"tags":[7159,2388,16764,16763,11890,9579,2292,16762],"class_list":["post-21661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thoi-su","tag-bien-dong","tag-khung-hoang","tag-le-manh-hung","tag-moi-truong-bat-dinh","tag-nang-luc","tag-quan-tri","tag-sach","tag-thich-ung"],"_links":{"self":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts\/21661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/comments?post=21661"}],"version-history":[{"count":0,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts\/21661\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/media\/21663"}],"wp:attachment":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/media?parent=21661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/categories?post=21661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/tags?post=21661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}