{"id":16968,"date":"2025-09-24T11:40:33","date_gmt":"2025-09-24T04:40:33","guid":{"rendered":"https:\/\/nopphatnguoi.vn\/blog\/quan-tri-bien-dong-va-khung-hoang-ban-do-hanh-dong-cho-lanh-dao-doanh-nghiep\/"},"modified":"2025-09-24T11:40:36","modified_gmt":"2025-09-24T04:40:36","slug":"quan-tri-bien-dong-va-khung-hoang-ban-do-hanh-dong-cho-lanh-dao-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/nopphatnguoi.vn\/blog\/quan-tri-bien-dong-va-khung-hoang-ban-do-hanh-dong-cho-lanh-dao-doanh-nghiep\/","title":{"rendered":"Qu\u1ea3n tr\u1ecb bi\u1ebfn \u0111\u1ed9ng v\u00e0 kh\u1ee7ng ho\u1ea3ng: B\u1ea3n \u0111\u1ed3 h\u00e0nh \u0111\u1ed9ng cho l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p"},"content":{"rendered":"<div>\n<p>Cu&#7889;n s&aacute;ch &#8220;Qu&#7843;n tr&#7883; bi&#7871;n &#273;&#7897;ng v&agrave; kh&#7911;ng ho&#7843;ng&#8221; v&#7915;a ra m&#7855;t trong b&#7889;i c&#7843;nh T&#7853;p &#273;o&agrave;n C&ocirc;ng nghi&#7879;p &#8211; N&#259;ng l&#432;&#7907;ng Qu&#7889;c gia Vi&#7879;t Nam (nay l&agrave; T&#7853;p &#273;o&agrave;n D&#7847;u kh&iacute; Qu&#7889;c gia Vi&#7879;t Nam) &#273;ang t&iacute;ch c&#7921;c chu&#7849;n b&#7883; cho &#272;&#7841;i h&#7897;i &#272;&#7841;i bi&#7875;u &#272;&#7843;ng b&#7897; l&#7847;n th&#7913; IV, nhi&#7879;m k&#7923; 2025-2030. S&#7921; ki&#7879;n n&agrave;y kh&ocirc;ng ch&#7881; l&agrave; s&#7921; tr&ugrave;ng h&#7907;p v&#7873; th&#7901;i gian m&agrave; c&ograve;n mang &yacute; ngh&#297;a &#273;&#7863;c bi&#7879;t, th&#7875; hi&#7879;n t&#432; duy qu&#7843;n tr&#7883; hi&#7879;n &#273;&#7841;i v&agrave; tinh th&#7847;n h&agrave;nh &#273;&#7897;ng quy&#7871;t li&#7879;t c&#7911;a l&atilde;nh &#273;&#7841;o Petrovietnam tr&ecirc;n h&agrave;nh tr&igrave;nh ph&aacute;t tri&#7875;n m&#7841;nh m&#7869; v&agrave; b&#7873;n v&#7919;ng.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/media.tripmap.vn\/blog-npn\/2025\/09\/quan-tri-bien-dong-va-khung-hoang-ban-do-hanh-dong-cho-lanh-dao-doanh-nghiep.webp\" alt=\"\" width=\"100%\"><\/figure>\n<p>T&#7915; l&#7883;ch s&#7917; nh&acirc;n lo&#7841;i &#273;&#7871;n c&aacute;c cu&#7897;c chi&#7871;n tranh, kh&#7911;ng ho&#7843;ng kinh t&#7871; v&agrave; &#273;&#7841;i d&#7883;ch, bi&#7871;n &#273;&#7897;ng &#273;&atilde; tr&#7903; th&agrave;nh b&#7843;n ch&#7845;t c&#7911;a t&#7891;n t&#7841;i. Nh&agrave; tri&#7871;t h&#7885;c Hy L&#7841;p c&#7893; &#273;&#7841;i Heraclitus t&#7915;ng n&oacute;i: &#8220;Kh&ocirc;ng ai t&#7855;m hai l&#7847;n tr&ecirc;n c&ugrave;ng m&#7897;t d&ograve;ng s&ocirc;ng&#8221; b&#7903;i c&#7843; con ng&#432;&#7901;i l&#7851;n d&ograve;ng n&#432;&#7899;c &#273;&#7873;u &#273;&atilde; &#273;&#7893;i thay. T&#432; t&#432;&#7903;ng n&agrave;y &#273;&atilde; kh&#7855;c s&acirc;u v&agrave;o nh&#7853;n th&#7913;c c&#7911;a con ng&#432;&#7901;i r&#7857;ng bi&#7871;n &#273;&#7897;ng l&agrave; m&#7897;t ph&#7847;n kh&ocirc;ng th&#7875; thi&#7871;u c&#7911;a cu&#7897;c s&#7889;ng. Trong th&#7901;i &#273;&#7841;i hi&#7879;n nay, th&#7871; gi&#7899;i &#273;ang b&#432;&#7899;c v&agrave;o th&#7901;i &#273;&#7841;i VUCA (Volatility &#8211; Bi&#7871;n &#273;&#7897;ng, Uncertainty &#8211; B&#7845;t &#273;&#7883;nh, Complexity &#8211; Ph&#7913;c t&#7841;p, Ambiguity &#8211; M&#417; h&#7891;) v&agrave; BANI (Brittle &#8211; D&#7877; v&#7905;, Anxious &#8211; Lo l&#7855;ng, Nonlinear &#8211; Phi tuy&#7871;n, Incomprehensible &#8211; Kh&oacute; l&yacute; gi&#7843;i). Vi&#7879;c qu&#7843;n tr&#7883; bi&#7871;n &#273;&#7897;ng v&agrave; kh&#7911;ng ho&#7843;ng kh&ocirc;ng c&ograve;n l&agrave; l&#7921;a ch&#7885;n m&agrave; &#273;&atilde; tr&#7903; th&agrave;nh &#273;i&#7873;u ki&#7879;n s&#7889;ng c&ograve;n c&#7911;a m&#7885;i t&#7893; ch&#7913;c.<\/p>\n<p>Cu&#7889;n s&aacute;ch &#8220;Qu&#7843;n tr&#7883; bi&#7871;n &#273;&#7897;ng v&agrave; kh&#7911;ng ho&#7843;ng&#8221; mang &#273;&#7871;n m&#7897;t ph&#432;&#417;ng ph&aacute;p lu&#7853;n s&#7855;c b&eacute;n, kh&ocirc;ng ch&#7881; l&agrave; t&#7853;p h&#7907;p l&yacute; thuy&#7871;t m&agrave; c&ograve;n l&agrave; b&#7843;n &#273;&#7891; h&agrave;nh &#273;&#7897;ng &#273;&#432;&#7907;c &#273;&uacute;c k&#7871;t t&#7915; th&#7921;c ti&#7877;n qu&#7843;n tr&#7883; t&#7841;i T&#7853;p &#273;o&agrave;n D&#7847;u kh&iacute; Qu&#7889;c gia Vi&#7879;t Nam. T&aacute;c ph&#7849;m n&agrave;y d&#7851;n d&#7855;t ng&#432;&#7901;i &#273;&#7885;c t&#7915; nh&#7919;ng n&#7873;n t&#7843;ng tri&#7871;t h&#7885;c v&agrave; l&#7883;ch s&#7917; t&#432; t&#432;&#7903;ng qu&#7843;n tr&#7883; &#273;&#7871;n c&aacute;c m&ocirc; h&igrave;nh hi&#7879;n &#273;&#7841;i nh&#432; MBO, KPI, BSC, OKR. T&aacute;c gi&#7843; c&#361;ng gi&#7899;i thi&#7879;u h&#7879; sinh th&aacute;i c&ocirc;ng c&#7909; hi&#7879;n &#273;&#7841;i nh&#432; tr&iacute; tu&#7879; nh&acirc;n t&#7841;o (AI), b&#7843;ng &#273;i&#7873;u khi&#7875;n th&#7901;i gian th&#7921;c (realtime dashboard), h&#7879; th&#7889;ng c&#7843;nh b&aacute;o s&#7899;m v&agrave; qu&#7843;n tr&#7883; m&#7909;c ti&ecirc;u linh ho&#7841;t (living goals), v&#7899;i m&#7909;c ti&ecirc;u x&acirc;y d&#7921;ng m&#7897;t t&#7893; ch&#7913;c c&oacute; kh&#7843; n&#259;ng th&iacute;ch &#7913;ng nhanh, ph&aacute;t tri&#7875;n b&#7873;n v&#7919;ng v&agrave; ph&#7843;n &#7913;ng linh ho&#7841;t trong m&#7897;t th&#7871; gi&#7899;i &#273;&#7847;y bi&#7871;n &#273;&#7897;ng.<\/p>\n<p>Cu&#7889;n s&aacute;ch l&agrave; l&#7901;i nh&#7855;c nh&#7903; r&#7857;ng kh&ocirc;ng c&oacute; tr&#7841;ng th&aacute;i &#7893;n &#273;&#7883;nh v&#297;nh vi&#7877;n, ch&#7881; c&oacute; s&#7921; chu&#7849;n b&#7883; v&#297;nh vi&#7877;n cho nh&#7919;ng bi&#7871;n &#273;&#7897;ng kh&ocirc;ng ng&#7915;ng. Trong b&#7889;i c&#7843;nh kh&#7911;ng ho&#7843;ng x&#7843;y ra th&#432;&#7901;ng xuy&ecirc;n h&#417;n, m&#7895;i c&uacute; chuy&#7875;n &#273;&#7897;ng c&#7911;a to&agrave;n c&#7847;u c&oacute; th&#7875; l&agrave;m chao &#273;&#7843;o c&#7843; h&#7879; th&#7889;ng &#8211; t&#7915; doanh nghi&#7879;p nh&#7887; &#273;&#7871;n t&#7853;p &#273;o&agrave;n &#273;a qu&#7889;c gia, t&#7915; m&#7897;t n&#7873;n kinh t&#7871; &#273;&#7871;n c&#7845;u tr&uacute;c &#273;&#7883;a ch&iacute;nh tr&#7883;. V&#7899;i s&#7921; kh&eacute;o l&eacute;o trong d&#7851;n d&#7855;t v&agrave; s&acirc;u s&#7855;c trong ph&acirc;n t&iacute;ch, t&aacute;c gi&#7843; &#273;&#432;a ng&#432;&#7901;i &#273;&#7885;c ti&#7871;p c&#7853;n c&aacute;c kh&aacute;i ni&#7879;m nh&#432; &#8220;thi&ecirc;n nga &#273;en&#8221;, &#8220;thi&ecirc;n nga x&aacute;m&#8221;, ho&#7841;ch &#273;&#7883;nh &#273;&#7897;ng, qu&#7843;n tr&#7883; r&#7911;i ro &#273;a t&#7847;ng v&agrave; kh&#7843; n&#259;ng ph&#7843;n &#7913;ng linh ho&#7841;t tr&#432;&#7899;c nh&#7919;ng c&uacute; s&#7889;c b&#7845;t ng&#7901; t&#7915; m&ocirc;i tr&#432;&#7901;ng.<\/p>\n<p>T&ocirc;i tin r&#7857;ng cu&#7889;n s&aacute;ch n&agrave;y s&#7869; l&agrave; m&#7897;t c&#7849;m nang qu&yacute; b&aacute;u cho c&aacute;c nh&agrave; qu&#7843;n l&yacute;, l&atilde;nh &#273;&#7841;o, nh&agrave; ho&#7841;ch &#273;&#7883;nh ch&iacute;nh s&aacute;ch c&#361;ng nh&#432; nh&#7919;ng ai &#273;ang t&igrave;m ki&#7871;m l&#7889;i &#273;i trong th&#7901;i &#273;&#7841;i &#273;&#7847;y th&aacute;ch th&#7913;c n&agrave;y. &#272;&acirc;y kh&ocirc;ng ch&#7881; l&agrave; m&#7897;t t&agrave;i li&#7879;u chuy&ecirc;n m&ocirc;n h&#7919;u &iacute;ch m&agrave; c&ograve;n l&agrave; kim ch&#7881; nam &#273;&#7891;ng h&agrave;nh trong h&agrave;nh tr&igrave;nh d&#7851;n d&#7855;t t&#7893; ch&#7913;c ph&aacute;t tri&#7875;n b&#7873;n v&#7919;ng gi&#7919;a mu&ocirc;n tr&ugrave;ng bi&#7871;n &#273;&#7897;ng.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Qu\u1ea3n tr\u1ecb bi\u1ebfn \u0111\u1ed9ng v\u00e0 kh\u1ee7ng ho\u1ea3ng&#8221; ra m\u1eaft trong b\u1ed1i c\u1ea3nh \u0110\u1ea1i h\u1ed9i \u0110\u1ea1i bi\u1ec3u \u0110\u1ea3ng b\u1ed9 Petrovietnam l\u1ea7n th\u1ee9 IV, nhi\u1ec7m k\u1ef3 2025-2030. Cu\u1ed1n s\u00e1ch n\u00e0y tr\u00ecnh b\u00e0y ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb bi\u1ebfn \u0111\u1ed9ng v\u00e0 kh\u1ee7ng ho\u1ea3ng hi\u1ec7n \u0111\u1ea1i. D\u1ef1a tr\u00ean kinh nghi\u1ec7m th\u1ef1c t\u1ebf t\u1ea1i T\u1eadp \u0111o\u00e0n D\u1ea7u kh\u00ed Qu\u1ed1c gia Vi\u1ec7t Nam, cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh l\u00fd thuy\u1ebft m\u00e0 c\u00f2n l\u00e0 c\u1ea9m nang h\u00e0nh \u0111\u1ed9ng gi\u00fap t\u1ed5 ch\u1ee9c th\u00edch \u1ee9ng, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong m\u00f4i tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng.<\/p>\n","protected":false},"author":1,"featured_media":16970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[3],"tags":[2388,7574,76,13605,13606],"class_list":["post-16968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thoi-su","tag-khung-hoang","tag-petrovietnam","tag-phat-trien-ben-vung","tag-quan-tri-bien-dong","tag-tap-doan-dau-khi-quoc-gia-viet-nam"],"_links":{"self":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts\/16968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/comments?post=16968"}],"version-history":[{"count":0,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/posts\/16968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/media\/16970"}],"wp:attachment":[{"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/media?parent=16968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/categories?post=16968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nopphatnguoi.vn\/blog\/wp-json\/wp\/v2\/tags?post=16968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}